On Monday, Apple announced plans to retire iTunes, but the application isn't completely dead since it'll live on for users on Microsoft Windows.
On Windows, iTunes users will see no changes in their experience, the company told PCMag. So Cupertino won't push you to download new apps, at least not in the near future.
At WWDC, Apple said it will break up the standalone iTunes software into three new apps called Music, TV, and Podcasts in the next version of macOS, dubbed Catalina, which arrives in the fall.
Presumably, Apple will one day bring the same apps to Windows, given that not every iPhone customer owns a Mac. Microsoft currently lists the Windows version of iTunes as the most popular app on its digital store, putting it ahead of Netflix and Spotify.
Apple introduced iTunes in 2001 as a way to add or remove music on old-school iPods. It also let you purchase movies, albums, and individual music tracks. However, the company is now diving ahead into the subscription streaming market with Apple Music and the upcoming Apple TV+.
Although the full demise of iTunes may be imminent, Apple wants the platform to stick around as a digital store for people who like to own their music. Mac users will be able to access the iTunes Music Store through the new Music app.
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